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Research papers

Corporate marketing and the use of external information

Rather than give a series of unrelated examples of sources and possible uses of external information, I thought it more useful and I hope more interesting if these could be within the context of a real life case history, albeit of necessity an...

Catalogue: Seminar 1974: Management Information For Retail Organisations
Author: P. A. Hammond-Turner
April 1, 1974
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Citation

Hammond-Turner, P. A. (1974a, April 01). Corporate marketing and the use of external information. ANA - ESOMAR. Retrieved May 22, 2024, from


https://ana.esomar.org/documents/corporate-marketing-and-the-use-of-external-information


Research papers

Experiences in planning the economic transformation of textile areas

This report may perhaps seem atypical in a meeting of experts dedicated essentially to market research. In fact, rather than concerning the research itself or its relevant techniques, it regards their use when faced with a specific problem which in...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: A. Martelli
June 15, 1973
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Citation

Martelli , A. (1973a, June 15). Experiences in planning the economic transformation of textile areas. ANA - ESOMAR. Retrieved May 22, 2024, from


https://ana.esomar.org/documents/experiences-in-planning-the-economic-transformation-of-textile-areas


Research papers

Sociological, family and individual factors in the mutation of the act of buying children's clothing (French)

This paper presents the results of a research centred on the process of decision making in the act of buying children's 'clothing (under 16's) at its different stages (from the "idea" to the con te implementation of the purchase), in 1971 in France....

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: Jacqueline Carof
June 15, 1972
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Citation

Carof, J. (1972a, June 15). Sociological, family and individual factors in the mutation of the act of buying children's clothing (French). ANA - ESOMAR. Retrieved May 22, 2024, from


https://ana.esomar.org/documents/sociological-family-and-individual-factors-in-the-mutation-of-the-act-of-buying-children-s-clothing-french-


Research papers

Sociological, family and individual factors in the mutation of the act of buying children's clothing

This paper presents the results of a research centred on the process of decision making in the act of buying children's 'clothing (under 16's) at its different stages (from the "idea" to the con te implementation of the purchase), in 1971 in France....

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: Jacqueline Carof
June 15, 1972
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Citation

Carof, J. (1972a, June 15). Sociological, family and individual factors in the mutation of the act of buying children's clothing. ANA - ESOMAR. Retrieved May 22, 2024, from


https://ana.esomar.org/documents/sociological-family-and-individual-factors-in-the-mutation-of-the-act-of-buying-children-s-clothing


Research papers

Can panels provide textile market data?

The primary objective of the Seminar is discussion of the utilisation of panel data; a secondary, preliminary objective is examination of the validity of panel techniques. This paper is directed towards the latter objective. It is based on the...

Catalogue: Seminar 1972: Panels
Author: John Saunders
June 15, 1972
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Citation

Saunders, J. (1972a, June 15). Can panels provide textile market data?. ANA - ESOMAR. Retrieved May 22, 2024, from


https://ana.esomar.org/documents/can-panels-provide-textile-market-data-


Research papers

The reflection of the effects of a changing environment in the development of requirements

The importance of market research is steadily growing in Hungary too. The enterprises make their short and medium range decisions concerning production on the basis of the expected reactions of the market. Prior market surveys and the conclusions to...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: V. Vani
June 15, 1972
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Citation

Vani, V. (1972a, June 15). The reflection of the effects of a changing environment in the development of requirements. ANA - ESOMAR. Retrieved May 22, 2024, from


https://ana.esomar.org/documents/the-reflection-of-the-effects-of-a-changing-environment-in-the-development-of-requirements


Research papers

The people and gold

The People and Gold is the title of a consumer research project carried out by InterScan during 1969. The project was concerned with investigating the consumer markets for gold in a number of countries. We took the title from one of the items in the...

Catalogue: Seminar 1971: Multi-Country Research
Author: M. Haines
June 15, 1971
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Citation

Haines, M. (1971a, June 15). The people and gold. ANA - ESOMAR. Retrieved May 22, 2024, from


https://ana.esomar.org/documents/the-people-and-gold


Research papers

The application of consumer research to marketing synthetic fibres

The 1960's have marked dramatic growth in consumption of fully-synthetic fibres. In 1960 they accounted for only of the consumption of the world's textile industries - by 1969 over 20/0 of fibre used was synthetic, consumption being concentrated in...

Catalogue: ESOMAR Congress 1970: The Practical Application of Market Research
Authors: S. J. Dobbie, J. l. Harrison
September 1, 1970
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Citation

Dobbie and Harrison (1970a, September 01). The application of consumer research to marketing synthetic fibres. ANA - ESOMAR. Retrieved May 22, 2024, from


https://ana.esomar.org/documents/the-application-of-consumer-research-to-marketing-synthetic-fibres


Research papers

Consumer panel and retailer panel as instruments for short, medium and long term planning in the textile ready made industry

The ready made clothing sector shows, more than any other field, a chain reaction between the behaviour of the end consumer and that of the retailer in such a way, that the producer appears to be directly involved, with a remote probability of...

Catalogue: ESOMAR Congress 1970: The Practical Application of Market Research
Author: Salvatore Ceglia
September 1, 1970
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Citation

Ceglia, S. (1970a, September 01). Consumer panel and retailer panel as instruments for short, medium and long term planning in the textile ready made industry. ANA - ESOMAR. Retrieved May 22, 2024, from


https://ana.esomar.org/documents/consumer-panel-and-retailer-panel-as-instruments-for-short-medium-and-long-term-planning-in-the-textile-ready-made-industry